It may not have the staying power of say, “Got Milk?”, but the Fragrance Foundation is hoping its new, “One Drop Changes Everything” ad campaign can reverse a decade of declining fine fragrance sales. The campaign, created by Yard, a New York-based advertising and design firm, will remind consumers about the transformative power of fragrance. It will begin running in late January, with the hope that it will positively affect Valentine’s Day fragrance sales. Accordin...